Topup World

Fundraising — is an activity connected with raising funds and other resources for the implementation of non-profit project and programs aimed at socially useful purposes.

About Fundraising

The main goal of the international project, THE ROAD OF HUMANITY is to develop an innovative system capable of ensuring an effective raising funds for realization of charitable programs (effective fundraising).Before telling you about the features of the Fundraising Technologies used in our project, we would like to say a few words about the concept of Fundraising as an inherent process of charity.

Everyone knows the concepts like patron, donator, sponsor, benefactor... these are individuals and legal entities donating their funds for charitable purposes or implementation of the programs of various non-profit organizations (NPOs). The difference between them consists only in terms of aid provision: someone donates voluntarily and gratuitously while others under certain conditions.

In order to actively involve such sources of funding to charity, it is necessary to be constantly engaged in their search, hold meetings and special events. The charity foundations should have a staff of experienced employees (fundraising managers) for continuous work on finding and involving the charitable donations. Some foundations are able to do it quite successfully using the existing relationships, while others are unable to involve such employees because of financial constraints.

Therefore, along with the current development of charity, another active group of the charity movement participants has started to segregate itself. They are called FUNDRAISERS the individuals or legal entities involved in the targeted search and engaging the sources of funding into the NPOs. It is worth to note that the Fundraising is not a charity, and the Fundraiser is not a source of charitable donations. Fundraising is an activity connected with raising funds and other resources for implementation of non-profit project and programs aimed at socially useful purposes.

Historical Review

The Fundraising started to develop in the U.S. in the 1980s during the Ronald Reagan administration, when the non-profit sector experienced a financial crisis due to reduction of budgetary financing for social programs. Since that time, the movement has become widespread and took shape as an independent discipline. In Russia, the Fundraising began to actively develop from the 1990s simultaneously with the development of non-profit organizations whose activities were not aimed at making profit, but aimed at the solution of socially important tasks that caused demand for attraction of funding sources for their activities. Currently, the Fundraising is an integral part of the activities like social management, marketing, PR and advertising, etc.

Types of Fundraising:

- There are many forms and ways to raise funds exist in the world. The most popular and known types of Fundraising are

Mail Fundraising: all kinds of mailings and phone calls to potential donators

Mass Media Fundraising: TV, radio, printed and other mass media

Event Fundraising: organization of various charity concerts, exhibitions and other events

Open-air Events: small open-air events, donation boxes

Marketing Fundraising: deduction of charitable donations from sales of goods or services.

Partnership Fundraising: interdependent and motivated activities of participants of different communities, each one of which can simultaneously act both as a benefactor and a fundraiser.

Partnership Fundraising: The concept of partnership fundraising is the basis of the development program of the public charity, THE ROAD OF HUMANITY. We have launched a real charity relay that is currently joined by more than 100000 people from around the world. Seven years of a stable and successful work of the project confirm the vitality and effectiveness of the innovative fundraising model proposed by us! Partnership Fundraising - It\'s Easy!